5 Key Ingredients in Creating a Small Business Website
Marco Carbajo, guest blogger for the Small Business Administration (SBA), explains the necessities of being able to have a successful business website. Creating a business website is a very valuable and reliable asset, especially since 78% of adult Americans use the internet. It’s an easy way to establish credibility and also market your business. Here are 5 essential ingredients to creating your business website.
1) Home Page – The home page is the very first thing that a website visitor will see. By having a clean, well laid out, and easy to read home page you’ll make the first impression count. Also be sure to have a navigation menu so visitors can reach other pages of your site with ease.
Place your logo at the top of the home page and have a headline and content that enables your visitors to quickly understand what your business has to offer. Also, make a place to display any social proof such as testimonials, trust seals, awards, number of satisfied customers, stats, media appearances, reviews, etc.
2) Products/Services Page – Create a page that highlights all of your products or services. Next, create a separate page for each product or service that provides greater details, features, benefits, testimonials, costs, terms and conditions and purchase instructions.
At the very least you should provide a short summary of the products or services you offer along with links to other pages on your site that provide more information.
3) About Us Page – This page tells visitors who you are, when your company was founded and what your mission is. Describe what separates you apart from other businesses in your industry. Remember, facts tell but stories sell so share your story and what led you to starting your business.
In addition to your About Us page be sure to include all the ways to connect with you on social media channels. This provides you another way to connect with your visitors and build trust and a relationship with them.
4) Privacy Policy Page – Your privacy policy page is a statement that discloses the ways your website gathers, uses, discloses, and manages a customer’s data. Many state and federal laws require a website privacy statement so be sure to create one.
5) Contact Us Page – This page is crucial since it provides your visitors a way to get in contact with you. At the end of the day, if you want to generate business from your website, make it easy for visitors to contact you.
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