Amazon commits $150 million to empower Black entrepreneurs

MBDA is proud to collaborate with Amazon on its Black Business Accelerator.
Amazon is launching the Black Business Accelerator (BBA) to help build sustainable equity and growth for Black-owned businesses. The initiative—which explicitly targets barriers to access, opportunity, and advancement created by systemic racism across America—was created in partnership with Amazon’s Black Employee Network and a coalition of strategic partners.

See available benefits below.

Financial assistance
Access services and grants to help jump-start business growth and customer acquisition. Opportunities include:

$500 credit to assist with start-up and operational costs for eligible newly-launched sellers.

$400 in Sponsored Products advertising credits to increase exposure for your business.

FREE imaging services for up to 50 products to help showcase your products.

$10,000 cash grants for select sellers, offered in partnership with Hello Alice, an organization dedicated to helping entrepreneurs launch and grow their businesses. Applications for these grants will open on July 1, 2021. Sign up for alerts.

Business education & mentorship
Access a minimum of one year of strategic advisory services to get the coaching, training, and insights you need to take your business to the next level. Connect with a dedicated network of business mentors, including Amazon experts and small business thought leaders, to continue to accelerate your business growth.

Marketing & promotional support
Access new opportunities to be featured in the Black-owned business storefronts for Amazon retail customers and Amazon Business customers and promotions featuring Black-owned businesses that will help customers find products from your business throughout the shopping experience.

Learn more at