To develop a winning qualifications-based proposal and competitive technical proposal, you need a clear proposal strategy. A leading proposal strategy is developed well before the RFP comes out, during the capture activities, and continues to guide the proposal process until delivery (sometimes even how you deliver the proposal can be strategic!).
A well-crafted proposal strategy brings the team together and informs content creation, solution development, and overall proposal themes. The strategy involves understanding the client, the end-users, the competition, the strengths of your team, and the value your team is bringing. Your projects, products, and services aren’t one-size-fits-all, and neither are leading proposals.
You need to go deep into the audience’s needs for your proposals and show them how your team brings the one-of-a-kind combination of experience and expertise. Even to the same agency, each proposal requires a tailored response and should focus on the details highlighted by the solicitation. Starting the proposal strategy during capture planning and refining it throughout proposal development will help keep the team focused on creating a compliant, creative, and compelling response.
Target Audience: Small business contractors
August 10, 10:00 AM – 11:30 AM PDT
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Through our partnership with Govology, the premier provider of government market education, clients of Washington MBDA Business Center have complimentary access to a vast array of training (i.e., live webinars and on-demand courses) that will empower you to grow, improve, and prosper by doing business with government agencies. Contact us to learn how to to receive your special discount code through Washington MBDA Business Center and start learning today!