You’ve developed a wonderful new product or service but how should you price it? In this Marketing workshop series we start by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers. The rest of the workshop is focused on pricing and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing a service is very different than a product, we have a special section the covers the separate process for pricing your services.

SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed.

This workshop is presented by SCORE Business Mentor, Suvendoo Ray. Suvendoo has a wide range of skills and knowledge in the aviation industry including global sales of commercial airplanes, airline start-ups, and airline management. Prior to joining global sales, he was an engineering analyst working on R&D and product development of many aircraft programs. Before joining Boeing in 1987, Suvendoo conducted research activities in collaboration with NASA and USAF on aircraft technology issues, published various journal articles in related fields, and instructed engineering classes at Purdue University. He has a PhD in Aeronautics & Astronautics from Purdue University and a MBA in Finance and International Business from Seattle University. You can learn more about Suvendoo at his LinkedIn profile here.