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Marketing Part 2: Pricing Your Product or Service to Sell & Getting Online [SCORE]

August 18, 2021 @ 1:00 pm - 4:00 pm PDT

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August 18, 1:00 PM – 4:00 PM PDT

You’ve developed a wonderful new product or service but how should you price it? Nothing hurts the profitability of your business more than choosing the wrong price of your products or services. In this workshop we show you a process for pricing your products. Since pricing a service is very different than a product, we cover the separate process for pricing your services. We also show you how to get your business online.

In Part 2 of our Marketing workshop series we start the workshop by reviewing different distributions strategies and help you choose the method that best gets your product or service in front of your customers. The rest of the workshop is focused on pricing and we start by covering some pricing basics. Then we review a detailed process to determine how you can determine the price of your product. Since pricing a service is very different than a product, we have a special section the covers the separate process for pricing your services.

Getting your business online is a requirement these days so we spend the last portion of the workshop reviewing the high-level steps to getting an effective website and then take a quick look at email marketing, social media and selling online.

While not required, to get the most out of this workshop please consider attending the “Marketing Part 1: Developing and Promoting Your Product or Service to Sell More!” workshop first.

SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors.

Bring your laptop – all workshop materials will be available in electronic format.


This workshop is presented by SCORE Business Mentor, Suvendoo Ray. Suvendoo joined SCORE Greater Seattle with a wide range of skills and knowledge in the aviation industry including global sales of commercial airplanes, airline start-ups, and airline management. Prior to joining global sales, he was an engineering analyst working on R&D and product development of many aircraft programs. Before joining Boeing in 1987, Suvendoo conducted research activities in collaboration with NASA and USAF on aircraft technology issues, published various journal articles in related fields, and instructed various engineering classes at Purdue University. He has a PhD in Aeronautics & Astronautics from Purdue University and a MBA in Finance and International Business from Seattle University. You can learn more about Suvendoo at his LinkedIn profile here.

Workshop Fee: $50