May 13, 1:00 PM – 4:00 PM PDT
Market Analysis involves knowing your industry, target market, and competitors. This workshop will cover: conducting market research using library resources; employing successful digital marketing; number of programs available to help small businesses use technology to market and deliver services and products to their customers.

Presenters:

Jay Lyman is a librarian at The Seattle Public Library where he empowers entrepreneurs at every stage with skill building workshops, access to market data, and connections to other community experts that help in many different ways. Whatever stage your business is at, having good data is important. Information is key to success, but can be expensive or time-consuming if you don’t know where to look. Find out how to easily navigate various databases available through your local library to help you make informed decisions in your business planning, marketing, site location and market analysis. Jay and his colleagues can help you identify competitors, potential customers, and trends happening in your market. He has organized a number of programs which help small businesses use technology to market and deliver services and products to their customers.