Thurston Economic Development Council – RFP – Brand Assessment and Rebranding Facilitation for Thurston EDC – Due 11/30/24
Due Date: November 30
Description: The Thurston Economic Development Council and its Center for Business & Innovation, collectively known as Thurston EDC, is seeking proposals from qualified branding and marketing firms to facilitate a comprehensive brand assessment and rebranding process. The selected firm will work closely with EDC’s team to evaluate the current brand identity, gather stakeholder insights, and develop a new brand strategy that aligns with our mission and vision.
The Thurston Economic Development Council is dedicated to fostering economic growth and community development in Thurston County. Our organization partners with local businesses, government entities, and community groups to drive sustained growth and opportunity for the future. As we continue to evolve, we recognize the need for a brand that reflects our dynamic approach and the communities we serve.
PROJECT OBJECTIVES
- Conduct a thorough assessment of the current EDC brand, as well as our additional programs (WCWB, CBI, APEX).
- Gather insights from key private & public stakeholders, including staff, partners, and community members.
- Develop a cohesive brand strategy that aligns with EDC’s mission, vision, and strategic goals.
- Create a new visual and verbal identity, including logo, tagline, color palette, and messaging.
- Provide a comprehensive implementation plan for the new brand.